Re-brand
Sounds.com, Native Instruments
Graphic Design, Art Direction,
& New Brand Design System
2019
Sounds.com, Native Instruments
Graphic Design, Art Direction,
& New Brand Design System
2019
At Native Instruments, I developed a sub-brand identity for Sounds.com based on their younger target audience. My goal was to differentiate it from the international parent brand but maintain visual cohesiveness. Within the sub-brand, I also had to develop methods to preserve the individuality of an artist’s personal brand within the hiearchy of a larger corporate brand architecture. I also art-directed both product and lifestyle photography shoots to implement across web and social with small budgets and aggressive timelines.
I was a 1 person creative department for over 100 people and 4 teams, and I designed and art directed some of their most highly engaged social assets to date. I was in charge of graphic design + motion graphic design for the website, newsletters, social media assets, and all Sounds.com marketing materials. Collaborators: B-Reel
I was a 1 person creative department for over 100 people and 4 teams, and I designed and art directed some of their most highly engaged social assets to date. I was in charge of graphic design + motion graphic design for the website, newsletters, social media assets, and all Sounds.com marketing materials. Collaborators: B-Reel
Adaptive Homepage Banners
Soundpack Artwork Mockup for Diplo
Website Collection Covers
Website Landing Page Design for NAMM 2019 +
Art Direction for all lifestyle photography utilized within the campaign
Social Media Content
